How does a digital gift voucher work?

Digital gift vouchers are the modern version of traditional or physical gift certificates and cards. Unlike physical gift vouchers that require printing, packaging, and postal delivery; digital vouchers are completely digital. They are sent by email, and delivered instantly to either the purchaser’s or the recipient’s email inbox. 

Digital gift vouchers each have a unique code that functions identically to their physical counterparts. Instead of carrying a physical gift voucher on you, you simply keep the digital gift voucher on a device like your smart phone. 

First, the digital voucher is purchased through an online platform where you can pre-load value on the voucher, and personalise it with a message for your recipient.

Second, the digital voucher is delivered instantly by email, within moments of completing the purchase. 

Third, the recipient receives a formatted email containing the voucher code, its value, and clear redemption instructions. 

Finally, redemption takes place when the recipient applies their unique code during checkout, either online or through specified channels.

Digital gift vouchers are redeemed in various ways, depending on the brand. Predominantly, digital vouchers are redeemed online, where the holder simply enters the unique voucher code at checkout when shopping online. 

However, many brands and retailers accept digital vouchers in-store at physical locations as well. Again, simply present the unique voucher code via your smartphone when paying at the till. Some retailers provide additional flexibility, by allowing customers to convert digital codes into physical cards.

The specific redemption channels vary by brand, with specific redemption details outlined in the email sent with the digital voucher.

Occasionally, digital gift vouchers present challenges. If the code fails to register during checkout, verify you've entered it precisely as shown. Gift voucher codes are case-sensitive and contain no spaces. 

Should the voucher email not arrive within the expected timeframe, check your spam or junk folders first. Email filters occasionally misdirect automated ecommerce-related messages. If you are struggling with persistent delivery issues, contact the retailer's customer service with your order details for a quick resolution. 

If a digital voucher appears invalid despite correct entry, ensure the gift voucher hasn't expired. Also confirm you are shopping with the correct brand as some vouchers are restricted to specific retailers within larger brand families.